If you’ve longed to write “Are You Afraid of the Dark?” fan fiction in the exact font the iconic ‘90s horror anthology used for its logo ― well, dedicated SNICK follower, your time has come.
Thanks to this website, you can write all the teenage campfire drama you want, in the Benguiat Bold typeface you’ve come to love. In fact, you can even read a bit about the font’s origins, and other typefaces destined for ‘90s TV show stardom, thanks to typography expert Alexander Tochilovsky, the design curator of the Herb Lubalin Study Center of Design and Typography in New York City.
“The ‘Are You Afraid of the Dark?’ logo is an interesting one,” he explains on the site. “While it’s seemingly very simple with the oval and a clip art like hand, the decision to use this particular typeface is slightly more sophisticated. Conceptually, though, it fits the show perfectly and has the right feel for the intended audience ― especially with the ‘glow in the dark’ vibe it carries.”
Not interested in Tochilovsky’s breakdown of “AYAOTD?” font? (For shame.) How about his take on the “Frasier” typeface? Or “Rugrats”? Or “Fresh Prince”? Or “Twin Peaks”?
The list goes on. Tochilovsky’s got a whole host of downloadable fonts on the site, courtesy of interactive content creation platform Ceros, along with blurbs that let you know that Gabriel Weiss’ “Friends” font is hand-drawn, and that the “Law and Order” typeface is called Friz Quadrata Std Roman, while the “90210” font is Newhouse DT SuperCondensed Bold.
Typography devotees, go ahead and enjoy a little bit of nostalgia with your dose of design.
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